June 8-9, 2027
Industry City | Brooklyn, NY

5300

PROFESSIONALS

213

EXHIBITORS

58

EDUCATION SESSIONS


What’s happening at BCB Brooklyn?

PRODUCT DISCOVERY
 

Explore a wide range of domestic and international brands across spirits, beer, and no/low. Find new products, compare offerings side-by-side, and identify what’s next for your bar or business.

BUSINESS & SKILL DEVELOPMENT

With multiple conference areas, BCB Brooklyn gives industry professionals the opportunity to build skills and knowledge through lectures, tastings, and hands-on learning experiences.

PROFESSIONAL NETWORKING

Meet bartenders, owners, distributors, and suppliers. Build relationships through real conversations and hands-on experiences, including tastings, demos, and activations.



What’s Covered at BCB Brooklyn?

Cocktail Techniques & Mixology Innovation

Discover new distillers, innovative products, and the next wave of craft spirits shaping the beverage market.

No and Low- ABV Beverages
 

Examine the growing market for alcohol-free and low alcohol options and how bars are incorporating them into menus.

Bar Program Development

Learn strategies for building profitable beverage programs, designing menus, and optimizing pricing and product selection.

Sustainability in Bars & Spirits
 

Discuss responsible sourcing, waste reduction, eco-friendly packaging, and sustainable practices across the beverage industry.

Leadership & Hospitality Careers
 

Gain insights into mentorship, team management, and building long-term careers in the bar and hospitality industry.

Explore Global Cocktail Culture
 

Discover how international trends, regional ingredients, and cultural influences are shaping beverage programs worldwide.

Redefining the Craft of Modern Bartending

Explore modern bartending techniques, ingredient experimentation, and creative approaches to redefining cocktail programs.

Brand Building & Beverage Marketing
 

Explore how spirits brands and bartenders use storytelling, social media, and partnerships to grow audiences and businesses.



Hours & Locations
June 8-9, 2027

INDUSTRY CITY

2nd Ave between 33rd & 34th St
Buildings 5, 7 & 8
Sunset Park, Brooklyn, NY 11232

Tuesday, June 8, 2027

11:00 AM – 7:00 PM

Wednesday, June 9, 2027

11:00 AM – 7:00 PM




Sustainability at BCB Brooklyn

BCB Brooklyn is committed to reducing environmental impact through thoughtful sustainability initiatives. Efforts include recycling and composting programs, reusable booth materials and signage, compostable sampling cups, and digital tools that minimize printed materials. The event also partners with Trees for the Future to plant ten trees for every registered attendee, helping support long-term environmental restoration.


BCB Brooklyn is committed to reducing environmental impact through thoughtful sustainability initiatives. Efforts include recycling and composting programs, reusable booth materials and signage, compostable sampling cups, and digital tools that minimize printed materials. The event also partners with Trees for the Future to plant ten trees for every registered attendee, helping support long-term environmental restoration.